The Advertising Space on Mobile Devices and Xavier Buyse
Recently it is has been hard to maintain anything other than a momentary interest in web developers, meaning there was less content to consume, less consumer interest when it has come to the mobile web. With the emergence of 3G, or the 3rd generation of cell phone connectivity there has been a giant surge in people using mobile devices to access the internet and with that many companies have moved in to dominate the space. One business man entrepreneur being Xavier Buyse @ ADS Media whose rapidly growing company is enlarging at a significant rate as the market for mobile advertising continues to grow.
For businesses that master the new advertising techniques, such Mr. Xavier Buyse CEO has, the payoff is potentially massive: a big leap forward in customer engagement, whilst simultaneously keeping costs to a bare minimum. Once upon a time the big improvements in advertising technology once favoured traditional giants like Procter & Gamble, which could afford to mass-market its advertising campaigns, the new techniques are something even much smaller companies can afford as well. Over time it is anticipated, we can cut the cost of advertising in half while maintaining customer engagement at either the same or a greater level.
Steve Jobs has now sold over thirty million iPhones. There are 75000 applications in the iTunes store and consumers have downloaded more than 1.8 billion of them, creating the perfect base for marketers and advertisers. Mobile is not a transparent industry with lots going on behind the scenes and a long way from the transparency enjoyed by the above the line ad industry. What is funny is that it is the capability of directly communicating with the consumer that is bringing in the brands to a space that fails to communicate. But that ultimately is proving very succesful and compartively cheap to identify consumers. The introduction of the first mobile computing unit that web developers and designers can unite over has created a boon for mobile internet content creation. Old style media companies really need to adapt to be part of the future and for tech businesses that means being willing to rethink the entire process, replacing defunct processes with modern technology and ways of working.
