Archive for the 'Brand News' Category

Three Important Things that Shouldn’t Be Avoided when Decorating Your Office

Saturday, February 6th, 2010

Feng-Shui has been well-known for its benefits to create booming business organizations and profitable careers. Feng shui is lot more than just adding a tabletop fountain to your office desk. Feng shui goes a lot further than just a tabletop fountain in your office.

Don’t make these three mistakes when applying feng shui to your office.

  1. Be sitting in such a way that you are presenting towards the entryway of the office.
  2. If you have a home office, position your work table in such a manner that you face towards the door and not towards the wall.
  3. If you have several computer tables in your agency, make sure that these work-stations are not laid in such a way that co-workers have to face their spine towards each other. Various NJ Accoutants have reported that just by implementing this one precept, they have greatly amended communication inside their office. The only thing that lightens up up your place and ameliorates the ambiance is a tabletop fountain.
  4. When you pick out the office-location, construe the bad affects of electromagnetic tension and geopathic stress. A licensed dowser may be able to identify and treat the impact of electromagnetic tension.

After utilizing feng shui to your office, make sure everything is in conjunction. All business owners, including but not limited to an NJ Accountant can benefit from the use of a tabletop fountain.

Branding Services – Brand Identity Guru

Sunday, January 10th, 2010

Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand identity, brand image and overall brand equity.

Once you build brand recognition with your products/services with your company, you’re destined to establish total brand equity. Think about safe cars – there are thousands of vehicles to choose from for a safe car, but isn’t the first name you think of Volvo? This is because they have done a great job of branding services.

Once you’ve established a strong brand image then your customers will keep coming back over and over. You’ll be able to do this with the proper branding strategy. A Branding consultant, can help you discover the correct way to establish your brand and receive the best ROI.

Marketing and advertising alone will not catapult you over your competition. What does that is branding services consultant. They can help you position and differentiate your business.

They can help you develop the proper branding strategy, web design and marketing efforts to increase your business. It can be anything from helping you redesign your web site, develop ads, re-position your company or develop a direct mail campaign.

One of the most important things you can do for your firm is to find branding consultants who will know your industry and provide expert objective advise. Branding services is a tough task and an expert can bring you to the next level.

So, take a good look at the kind of business you are doing. Is your company’s brand strong enough? If not, then perhaps it’s time to start thinking about branding services.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

This Article may be freely copied as long as it is not modified and this resource box accompanies the article, together with working hyperlinks.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.

Your Business Logo and Color Scheme

Tuesday, January 5th, 2010

My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop on the computer until I had created an original business logo that felt totally right.

Luckily for me, in my day job I worked among some of the top designers in the
world at the Department of Architecture at MIT. An elegant Italian Ph.D. student
named Maria was doing me the favor of giving me feedback on my business logo.
She loved it! That was reassuring, but what really helped was what she said next.

“And this can be your color scheme, too! You can get green boxes, or white bags or
boxes with green ribbons, and make all your packaging match up with this. Oh, it
will be so pretty!”

This started the wheels turning for me. Until then, I had gone with a rich, sparkly
look. My display had used deep colors: black velvet, sheer purple fabric with silver
snowflakes, and black velvet displays. Using this logo, and getting the advice from
Maria, meant that I would need to go in a different direction.

I decided that the color scheme for everything in my business would be the colors of
my logo: lime green, white and grey. First I designed business cards that were
professionally printed on white glossy cardstock. Then I designed my website in
these and coordinating colors.

For packaging, I used kraft boxes with round logo stickers, then moved to organza
bags in white and pale lime green. I gradually changed my show setup so I had the
perfect color tablecloths in pale lime green, with white and black displays and
fixtures; even my tent is green. I also added a little color and whimsy in the form of
bright bowls from which I hung flowerpot creatures purchased from a crafts shop.
The creatures have proven so popular that I bought extra to resell at shows!

Little by little I continue to improve my setup, making it more elegant and
professional. Each time I set up, I receive many compliments on the setup itself, and
it does attract customers. People find the color scheme peaceful and inviting, and it
doesn’t compete with the jewelry. I also found this when I designed a brochure. The
jewelry is quite colorful, and the subtlety of my color scheme provides a good
background for it.

My advice for when you are setting up a business logo, website and/or booth is to
find a color scheme that matches you and the feeling you want your business to
convey. Don’t be afraid to experiment with different pieces to get the look you want;
it has taken me three years to get to this point, and it’s still developing. You may
want it to be as colorful as the rainbow or as sophisticated as basic black. Whatever
it is, the important thing is to be consistent. That way, people will start to recognize
the look of your business and remember you, helping to build business over time.

Author Susan Midlarsky of Aspiring
Arts handcrafts jewelry with stones that
harmonize well and are beneficial to the human body, color combinations that are
connected to refinement, and sometimes offerings from nature. She has also
recently started making glass beads; you can see her progress at her online blog. Susan loves the
magical glow people feel upon finding a piece of jewelry that suits them or fills a
need.